If you are a law firm who isn’t using online marketing, you will be missing out on a huge number of clients. It doesn’t matter how many lawyers you employ or how large your firm is, you need to be using at least some sort of online marketing!
However, it can be difficult to get started if you have never used online marketing streams before. There are a whole range of different marketing streams that you can use, and it can be hard to know where to start. Consider the following:
Start By Building A Social Media Presence
If you don’t already have profiles on at least a couple of different social media platforms, you need to get them. Social media marketing is one of the most effective forms of online marketing for law firms – both in terms of visitor numbers, exposure, and cost – and you need to build a strong social media presence.
Start with Facebook, Twitter, and LinkedIn. Make sure that your social media profiles all lead back to your website. Start sharing engaging, interesting content which encourages a reaction from people. Invite people to follow you or to like your page, and make sure that you are always looking to optimise your firm’s exposure.