If you are a law firm that isn’t using online marketing, you will miss out on many clients. It doesn’t matter how many lawyers you employ or how large your firm is; you need to use at least some online marketing!
However, it can be difficult to get started if you have never used online marketing streams before. There are a whole range of different marketing streams that you can use, whether you’re a firm of criminal or commercial lawyers, and it can be hard to know where to start.
Consider the following:
Start By Building A Social Media Presence
If you don’t already have profiles on at least a couple of different social media platforms, you need to get them. Social media marketing is one of the most effective forms of online marketing for law firms – both in terms of visitor numbers, exposure, and cost – and you need to build a strong social media presence.
Start with Facebook, Twitter, and LinkedIn. Make sure that your social media profiles all lead back to your website. Start sharing engaging, interesting content which encourages a reaction from people. Invite people to follow you or like your page, and ensure you are always looking to optimise your firm’s exposure.
Make Sure Your Website Is Perfect
There’s absolutely no point in spending a lot of time and money on online marketing to send people to an outdated and poorly made website. If you haven’t done any maintenance on your site for a while, consider consulting an SEO expert or finding a webmaster who can go through and tweak things for you. Make sure that you have a modern layout, that your site is mobile responsive, and that you have no broken links or inconsistencies with your site.
Start Working On SEO
As a law firm, online marketing can get very expensive if you aren’t careful. One of the first things you should do is try and improve your search engine ranking through SEO or Search Engine Optimisation by a professional seo agency. Doing this will help you rank highly in the search engine search results for relevant keywords and can help drive organic traffic to your website. Note that SEO can take a lot of time and effort, so most people employ an experienced SEO consultant rather than trying to do things by themselves.