Two of the most important aspects in today’s online World are SEO and the way your brand is presented graphically. Most business people are not trained in graphic design and often think little about it, especially people who decide to have a website only, rather than a physical business and website. Such people may have a feel for design, but most do not, with the result that their website does not attract the business they had hoped for.
Graphic design is used in more than just websites. It is an important component of logos, brochures and advertising of any kind where visuals are used. The saying that a picture is worth a thousand words is never so true as in graphic design and your business. In fact, such design includes other elements apart from images.
Colour is an important aspect of any graphic design. Statistics prove that certain colours encourage people to buy or to perform the action you require. Many ‘click here to…’ buttons are yellow because that is a colour that has been found to get many people to click and do whatever it is you want from them. It may be to sign up for a subscription, download information and so on.