If you are a law firm who isn’t using online marketing, you will be missing out on a huge number of clients. It doesn’t matter how many lawyers you employ or how large your firm is, you need to be using at least some sort of online marketing!
However, it can be difficult to get started if you have never used online marketing streams before. There are a whole range of different marketing streams that you can use, and it can be hard to know where to start. Consider the following:
Start By Building A Social Media Presence
If you don’t already have profiles on at least a couple of different social media platforms, you need to get them. Social media marketing is one of the most effective forms of online marketing for law firms – both in terms of visitor numbers, exposure, and cost – and you need to build a strong social media presence.
Start with Facebook, Twitter, and LinkedIn. Make sure that your social media profiles all lead back to your website. Start sharing engaging, interesting content which encourages a reaction from people. Invite people to follow you or to like your page, and make sure that you are always looking to optimise your firm’s exposure.
Make Sure Your Website Is Perfect
It goes without saying that there’s absolutely no point spending a lot of time and money on online marketing to send people to a website that is outdated and poorly made. If you haven’t done any maintenance on your site for a while, consider finding a webmaster who can go through and tweak things for you. Make sure that you have a modern layout, that your site is mobile responsive, and that you have no broken links or inconsistencies with your site.
Start Working On SEO
As a law firm, online marketing can get very expensive if you aren’t careful. One of the first things that you should do is try and improve your search engine ranking through SEO, or Search Engine Optimisation. Doing this will help you rank highly in the search engine search results for relevant keywords, and can help drive organic traffic to your website. Note that SEO can take a lot of time and effort, so most people employ an experienced SEO consultant rather than trying to do things by themself.
Getting started with online marketing can be difficult if you don’t really know what you’re doing. Really, the best thing that you can do is employ a marketing consultant who has experience and know-how. Don’t waste your own valuable time doing things that someone else can do faster and more efficiently – that would be stupid!