Imagine setting up a business in a building that looked old and scruffy, then hiding your office down a maze of corridors that were not very well lit. How many customers do you think you would get? And if a customer did eventually find their way to your office, would they want to come again, having seen the state of your building? It’s the same with web design.
Your website is your shop or office
A website is there to attract customers to your business and if it doesn’t look smart and new, or if visitors find it hard to find what they want, they will stay away in droves. That is why it is important to have a website designed by professionals; they not only know how to make things attractive, but how to make your website easy to navigate. They make sure it loads quickly and is also attractive to search engines.
Two of the most important aspects in today’s online World are SEO and the way your brand is presented graphically. Most business people are not trained in graphic design and often think little about it, especially people who decide to have a website only, rather than a physical business and website. Such people may have a feel for design, but most do not, with the result that their website does not attract the business they had hoped for.
Graphic design is used in more than just websites. It is an important component of logos, brochures and advertising of any kind where visuals are used. The saying that a picture is worth a thousand words is never so true as in graphic design and your business. In fact, such design includes other elements apart from images.
Colour is an important aspect of any graphic design. Statistics prove that certain colours encourage people to buy or to perform the action you require. Many ‘click here to…’ buttons are yellow because that is a colour that has been found to get many people to click and do whatever it is you want from them. It may be to sign up for a subscription, download information and so on.
The logo for a business is so important it should never be left to an amateur to design. That said, many people go ahead and create their design because they like fiddling with things like that on their computer. If that is you, here are some important rules to consider when designing a logo for your business or for a friend.
- Think carefully about what you want and sketch it out on a piece of paper. Try several other designs while you are at it. Don’t use an image from a gallery website because others also have access to that same image. You don’t want to see someone else with your logo, or even part of it.
- Using custom fonts will also help to make your logo design unique. That said, don’t use too many words in the logo because it risks being too fussy to be clear. Keeping to one font style and one size will make your logo easy to read – less is more. That said, try out many to find just the right choice.
- Remember that your design should suit your company. Girls in bikinis would suit a swimwear business but not a lawyers practice.
Capsule have commissioned Morag Myerscough to design a bespoke space that, during the four month Discovery season for the opening of the Library of Birmingham, will house a series of creative residencies including activity from Vivid Projects and Extra Special People.